Mountain Based
Adventure Co.

I was approached to redesign a logo for MountainBased Adventure Company which just recently reopened its doors in Las Vegas.

“Continuing a family legacy of adventure travel since 1940. We lead hiking trips in National Parks and share our story through design.”

The Client’s Grandfather originated the company and the family dearly loves the Grand Teton mountain range. I drew and stylized the mountain range, chose type, created several iterations for different uses, and supplied some simple guidelines to ensure the iterations and any future use can maintain a proper continuity with the new brand.

< The story behind the logo >

Client: Mountainbased Adventure Co.
Role: Designer
Categories: Branding, Identity, Logo